Radar Research
Strategy rooted in insight. Growth built to last.
About Us
Navigating the Digital Ecosystem
Your customers are evolving. Is your strategy keeping up?
At Radar Research, we help organizations across sectors to build marketing strategies that don't just reach audiences — they resonate with them. We dig deep into the customer journey to uncover what your customers actually want, and then help you deliver it at every touchpoint.
From ambitious startups to Fortune 500 leaders, we've partnered with hundreds of companies to turn customer insights into competitive advantage — whether that means reimagining your business model, maximizing the ROI of your existing assets, or launching new products and services that truly connect.
The digital landscape won't slow down. But with the right strategy, you don't have to chase it — you can lead it.
What We Do
Strategic Services
Marketing Strategy
Cutting through the noise with sharp, data-driven strategy to align your brand, message, and channels, driving measurable results.
Needs Analysis
Uncovering what your customers truly need, digging beneath the surface to reveal the motivations, challenges, and drivers that shape their decisions.
GTM Planning
Helping get to market faster with a clear plan to reach the right audience, stand out from the competition, and turn a launch into lasting growth.
Campaign Execution
Transforming plans into actionable campaigns across owned, earned, and paid channels.
Industries We Serve
Expertise Across Sectors
Our consultancy spans a diverse portfolio of industries, delivering tailored digital strategy to each.
Healthcare
Digital transformation strategies for health organizations navigating new patient engagement models.
Finance
Helping financial institutions adapt to fintech disruption and evolving consumer expectations.
Entertainment
Guiding media and entertainment companies through the streaming era and content economy.
Technology
Translating complex products into compelling stories that attract the new customers and accelerate growth.
Who We Help
From Startups to Fortune 500
Startups
Positioning new ventures for market entry and rapid growth.
Mid-Market
Scaling digital capabilities and unlocking new business models.
Enterprise
Helping Fortune 500 companies optimize assets and navigate digital transformation at scale.
Our Approach
How We Deliver Results
Our methodology combines rigorous research with forward-thinking strategy to help clients thrive in the digital age.
Each engagement is customized to the client's unique challenges, whether they are a fledgling startup or a Fortune 500 enterprise navigating digital disruption.
Our Philosophy
Where Art Meets Science
Our Belief
Good strategy is neither an art nor a science, but a combination of the two. We believe in the value of quantitative market intelligence, and in the qualitative power of expertise.
We strive to understand our clients' needs, and to anticipate how those needs will change in the future. We demand excellence of ourselves, and challenge all assumptions, especially our own.
Core Values
What Sets Us Apart
Quantitative Intelligence
We ground every recommendation in rigorous market data and research, ensuring strategies are built on evidence, not guesswork.
Qualitative Expertise
Deep domain knowledge and cultural insight allow us to see beyond the numbers and identify emerging opportunities.
Future-Focused
We anticipate how customer needs will change, preparing organizations for what's next.
Challenge Assumptions
We demand excellence and challenge all assumptions, especially our own, to deliver the most honest, effective strategies.
CASE STUDY
Evaluating Creator Partners
Radar Research’s Creator Evaluator helps brands and marketers choose, score, and prioritize the right influencers with confidence. Whether you're new to influencer marketing or an expert in the Creator Economy, this tool turns complex creator data into clear, data-driven insights so you can choose partners who are aligned, credible, and campaign-ready.
Data-Driven Scoring
Compare influencers with a consistent scoring framework that surfaces the strongest fits for your goals.
Creator Credibility
Understand who each creator truly reaches, helping you match the right voice to the right audience.
Who We Are
Marissa Gluck is the co-founder and managing partner of Radar Research. A seasoned digital strategist, her career spans leadership roles at major agencies like RAPP and Havas Health, and at Disney's Maker Studios, where she guided Fortune 500 brands on their influencer and social strategies.
As a consultant, Marissa has advised prominent companies such as Nike, Spotify, Google, and LivePerson. She holds two Masters Degrees in Global Media and Communication from the London School of Economics and the University of Southern California. Additionally, she write for to prestigious publications including The New York Times, the Los Angeles Times, and The Atlantic.
Ready to Find the Right Influencers?
Try Radar Research's influencer evaluation app to take the guesswork out of influencer selection. Our data-driven scoring and expert methodology help you identify the creators most likely to align with your goals, audience, and brand.
Stop guessing. Start knowing.
© 2026 Radar Research, Inc.