Choose resonance over reach.
Selecting influencers who mirror your target market drives meaningful engagement and conversions, as 69% of consumers trust influencer recommendations, reducing wasted spend on irrelevant audiences.
The right creator has built trust with their community, meaning their endorsement feels like a personal recommendation rather than a paid ad, building brand credibility.
An influencer with a smaller, niche following that aligns with your product often provides a higher return on investment (ROI) compared to a celebrity with a mass, disjointed audience.
The Creator Evaluator, originally built for a Fortune 100 CPG brand, uses a weighted scoring framework across 10 key criteria. It's designed to give brands a clear, data-driven picture of each influencer's fit, credibility, and campaign readiness.
Reach and size of audience
Demographics of audience
Considered an expert in a particular topic
Connection to other influencers and experts
Speed and quality of communication
Quality and style of images, writing, video
Use of technology and tools
Authentically engages with fans
Willingness to comply with regulatory guidelines
Rate for campaign
Ready to take the guesswork out of influencer selection? Try it now and see how our weighted scoring framework helps you identify the right creators for your campaign.
Stop guessing. Start knowing.
Or reach out directly at hello@radarresearch.com
Radar Research Creator Evaluator