Selecting influencers who mirror your target market drives meaningful engagement and conversions, as 69% of consumers trust influencer recommendations, reducing wasted spend on irrelevant audiences.
Audience Trust
The right creator has built trust with their community, meaning their endorsement feels like a personal recommendation rather than a paid ad, building brand credibility.
Higher ROI
An influencer with a smaller, niche following that aligns with your product often provides a higher return on investment (ROI) compared to a celebrity with a mass, disjointed audience.
Creator Evaluator
How We Score Creators
The Creator Evaluator, originally built for a major CPG brand, uses a weighted scoring framework across 10 key criteria. It's designed to give brands a clear, data-driven picture of each influencer's fit, credibility, and campaign readiness.
1
Audience Volume
Reach and size of audience
2
Audience Quality
Demographics of audience
3
Influence Within Field
Considered an expert in a particular topic
4
Connectivity
Connection to other influencers and experts
5
Communication
Speed and quality of communication
6
Content
Quality and style of images, writing, video
7
Technological Sophistication
Use of technology and tools
8
Personality
Authentically engages with fans
9
Compliance
Willingness to comply with regulatory guidelines
10
Price
Rate for campaign
See the Creator Evaluator in Action
Ready to take the guesswork out of influencer selection? Request a free demo and see how our weighted scoring framework helps you identify the right creators for your campaign.