| Radar
Research combines
proven expertise in entertainment, marketing
and technology analysis with a broad range
of methodologies and in-depth focus on media.
We assist a diverse array of clients at different
stages in the research process, from design
and execution through publication and presentation.
Our
custom research services include:
• Business
Strategy Assessment: Are you maximizing
your media investments? Is your advertising,
marketing or research efficient? Are you adequately
identifying and targeting your ideal client
base? Are you investing sensibly in research
and development? What is the market opportunity
for your new products or services?
• Competitive
Market Analysis: Who are your main competitors?
Who are your ideal partners? How does the market
perceive your brand, products, or services?
What are the must-have feature sets and bottom-line
price points from a consumer vantage point?
• Social
and Cultural Research: What is the impact
of new media technologies on the quality of
everyday life? How should artists, audiences
and media organizations adapt to the changing
cultural environment? Which new behaviors are
merely fads and which represent truly innovative
practices? How can organizations differentiate
between emerging threats and opportunities?
Radar
Research uses a variety of methodologies
to address these questions. Our skill set includes
survey design, execution and analysis;
executive interviews; consumer focus groups;
academic literature review; and market/financial
data analysis.
Additionally,
we have extensive experience writing our research
in different contexts ranging the gamut from
journalistic articles to corporate whitepapers.
Radar Research analysts are also skilled presenters,
having spoken at dozens of conferences, including
SXSW, Cannes Lions Awards, AAAA/ANA, International
Communication Association and Billboard Summits.
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